Short on marketing cash… but loaded with creativity?
Guerrilla Marketing might just be the thing for you.
“The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.”- Wikipedia. To put it plainly, it is doing something radically different and interesting to promote your brand instead of digging deeply into your marketing budget.
It’s having a unique marketing idea and implementing it.
Usually, Guerrilla marketing campaigns are unorthodox and a little risky, possibly interactive, and consumers are targeted in unexpected places (general public, streets, local markets, promotional gifts, giveaways, PR stunts, etc).
Simple ways to use guerrilla marketing would be to create graffiti with your brand name or strategically place stickers– for example, if you sell cleaning products you could do something similar to what Mr.Clean did in one of the pictures below. Another fantastic example shown below is the AXE advert next to a railway stations emergency exit sign.
Another good example of guerrilla marketing that almost everyone is familiar with is the ALS ice bucket challenge. This has led to global awareness of an issue people don’t ordinarily care about.
Can you think of a guerrilla tactic idea that might work well for your business? We would love to hear from you.