Hey Lovies!

As promised, today I am bringing you the second part of “The role of a content writer in digital marketing”. In the first part we discussed and found out that there is more to content writing than just writing a couple of paragraphs and labelling yourself as a content writer.

Today I’m going to discuss the more creative and practical roles of content writing. You might even find that require you to go back in time and hone in on the art skills your learnt in kindergarden, as well as any marketing skills you have been taught along the way.

So what are these creative roles?

To be promoters

Yes, they become more than just a writer who writes content and edits it, they become promoters/publicist and advertisers. Whilst becoming these, they still need to make sure that their SEO optimization gets their content ranks well and drives traffic to the page.

They then use their promoting/advertising skills and go out and spread the word, either by using word of mouth or their social media.

Content writers need to constantly produce content that interests their audience, so they continue browsing the internet to find information that will keep their audience interested.

They need to understand their target audience, knowing which strings to pull to get their full attention, i.e. by knowing what their target audience would like to read.

Remember: writing is for readers, not the content writer, not their brand nor their company.

To be designers

When a content writer puts together a piece for a website, blog, or newsletter, they don’t just have to make sure that the content is written well or that they have used the right organic SEO. It also has to be nicely formatted and properly displayed on the screen. Compatibility should also be taken into consideration, i.e. whether your target is for mobile phones, tablets, desktops or all three.

They need to make sure that pictures are put in the right places and that all headings and subheadings are orderly put in a clever way. This can make your content look more interesting and can make your reader give your text a little more attention.

A good content writer can take any complicated idea and turn it into an easily digestible and accessible piece of copy that pleases readers, and keeps more eyes on it. From my experience, I would suggest maybe taking a foundation course in Web design to make sure they know everything about designing and make plain old text look like heaven.

Udactity offers free online web design courses that are great for getting you started.

To be original

Content is a writer’s reputation.

Any content, writers post with their name on it should be original and should reflect how they feel and who they are.

There are many other content writers around the world writing about the same topic so their work should mirror themselves and their work should be easily noticeable that it is written by them.

Good content writing should bring a unique voice, different perspective or new light to an overworked subject. Plagiarism is bad for SEO, the company and the writer. So content writers always have to protect their reputation and their career by taking different steps, to see if there’s no duplicated writing. With all the content out there, it’s very easy to accidentally duplicate writing.

CopyScape is a good free online tool which allows you to check for duplication. It also has useful information regarding plagiarism.

To be Social Media specialists

Name recognition is very important in the long run.

Social media puts everything a content writer needs within their grasp. They can build their audience, meet publishers and talk to industry experts. When their writing is published, they send it out to their social media handles so that their followers can read their content and most likely, recommend it.

Successful content writers are active, public and friendly so that they can promote their work to their followers and get more readers and traffic.

And that’s it…the 7 roles of a content writer.

I hope you have found my article useful and that you now have more insight into what being a Content Writer involves.

QOTD: WHICH OF THE 7 ROLES DO YOU THINK IS MOST IMPORTANT IN CONTENT WRITING?

Notes from Editor:
To read more of Journey’s blogs visit her page “JourneySpeaks“

The post The role of a Content writer in digital marketing – part 2 appeared first on WDt - Website Development Team.

Hi Lovies, how are you?

Today we’ll be discussing the role of a content writer in digital marketing.  Believe it or not, but a content writer does not only specialise in providing relevant content for websites – there is a lot more to them than we think.  They’ve got to open up their minds to new skills like learning how to use Organic SEO optimization and applying the skills that they have learnt in their English classes for digital marketing.

So what is their role in digital marketing?

To generate their content and make sure that it can be easily found on “Google”

They put in specific keywords and use Organic SEO optimization to make sure that their content can be easily found.

They bring content that is smart in its use of keywords, or is focused on organic search engine optimization (SEO) – meaning that their content contains relevant keywords and phrases that are most likely to be entered in web searches associated with the actual site for better search engine indexing and ranking.

To be editors

Yes, I know that almost anyone can easily do a spell check but a good content writer goes through their work at least 2-3 times to make sure that their content can be easily understood and that it stands out from other people’s work. Remember that writing has different styles and forms e.g. a blog could be personal and opinionated while news is short and formal. A good content writer will learn to master different writing skills and different uses of tones to make sure their content is valuable and fits the type of content they are writing. They make sure that their content is readable, that good punctuation is used, and the general layout is correct.

They also have to learn how apply SEO principles, and make use of their HTML and CSS skills.

Search engine algorithms are constantly changing; writers must therefore ensure they keep up with these changes to stay abreast of the competition.

High quality content is always in demand. Content writers should always ensure they write in-depth content from a unique perspective. They should also understand the value of a great headline, appropriate keyword density, and keep up with current Organic SEO best practices to ensure that the methods they use are the most effective for their content.

To become researchers

Content writing is all about research.

Before any content writer starts writing, they must first conduct research to improve their knowledge about the subject, as more often than not, they are requested to write on a topic they are unfamiliar with. By broadening their knowledge of the topic, they usually get more ideas to write about to be able to write content that readers will be interested in. It is imperative that whatever they write, does not contradict the company’s existing message.

They also have to check for competition to see who else is writing about the same topic and how they came about with it to make sure that their work stands out for the people they are marketing for.

That’s it, we’re done … well halfway done that is. Stay tuned for the next post which will give you some more essential roles of a content writer.

Hopefully you’re one step closer to being a great content writer.

Remember everyone can open up their computer and start writing but a good content writer opens up to more knowledge and tries by all means to be flexible to any idea.

QOTD: SEO OPTIMIZATION IS ONE OF THE MOST IMPORTANT ROLES IN CONTENT WRITING, HOW CAN ONE MAKE SURE THEY USE IT EFFECTIVELY?
They use different styles of writing and use words that will entice their readers and get their attention.

Can you add to the list?

Notes from Editor:

Journey is a talented young content writer in our local talent development program.  To read more of Journey’s blogs visit her page “JourneySpeaks“

The post The role of a content writer in digital marketing – part 1 appeared first on WDt - Website Development Team.

The post Remarketing – that been here feeling. appeared first on WDt - Website Development Team.

Don’t get me wrong…

The single most important factor to get your page UP THERE, is good quality content, but it all begins with well chosen keywords…

5 Essential Organic SEO Keyword Tips:

1) Do your homework before selecting your keywords.
Find out who you will be competing with for a spot on the first page. If you can not afford to throw as much money and time into those keywords – and believe me they throw a good deal of that- try for a less competitive set of keywords. After all it is better to be found on a medium or low competitive keyword than to end up somewhere between page 50 and oblivion using a highly competitive one.
2) Choose your Domain name with your keywords in mind. Example if one of your priority keywords is ‘Personalised Gifts’ try to get a Domain name such as PersonalisedGifts-Company.co.za or PersonalisedGiftsCompany.co.za – the jury is still out on this, but it certainly wont hurt.
3) Create your Page titles with your “Keyword set” in mind.
4) Repeat the keyword – which is also your page title – in the first paragraph on the page, then repeat it a couple of times in your – presumably- well written content. Watch for keyword density; 3-5 repeats in 300 words should do it.
5) Highlight your main keywords by making them bold or italic.

Organic SEO is not an exact science; Google changes its algorithms too often for that, but following these simple keyword tips should give you a good platform from which you can build on.

Our website design company build all our websites around Organic SEO principles. Click here to request a free quote.

The post Organic SEO Keyword Tips appeared first on WDt - Website Development Team.

5 Reasons you have to join the Social media marketing revolution before it is too late.

1) Your competitors are most likely already taking advantage of it or at least planning to start using Social media marketing in the near future.

2) It is no longer a price war but a customer service war, on Social Media platforms such as Twitter and Facebook Customer feedback and complaints are real time and can be dealt with immediately. We all know how great customer service leads to great customer loyalty. a Customer is more likely to buy a product or service from a company with a good reputation of customer care than going for one they don’t know even if it could potentially save them a couple of bucks.

3) Social Media Marketing are virtually free – unlike traditional advertising that can take a chunk out of your budget . All you need is time, some relevant and quality content and a knack with words and if you don’t have that, there are plenty of social Media Marketing companies that can do it for you and it would usually still cost you far less than traditional above the line marketing.

4) People are more receptive to your message. People view Twitter, Facebook, Pinterest etc as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say.

5) You can reach your perfect target audience effortlessly. Most Social marketing platforms also offer sponsored ads. You can be very specific in selecting your target audience by age, gender, area, income, interests etc. Some social media platforms are almost exclusively used by certain age groups or genders, for example Pinterest could be perfect for a product/ service targeted towards women in their 30’s, LinkedIn for B2B.

The post Social Media Marketing appeared first on WDt - Website Development Team.